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If you are searching for ways to earn an income using the internet, you must have already come across many programs with unbelievable claims of overnight income. This article outlines 7 criteria that I use to evaluate any opportunity that presents itself before me.

1>Is there a Product in Demand

If you are thinking about a business on the internet, there has to be a product that has a huge demand and that can be sold on the internet. Many fly by night programs focus on building a downline and recruiting other people without having a solid product, there has to be a product that people can use. If the company has a product that you cannot understand, then stay away from such a company. Even if you have a product in demand, it has to be sellable online, For Example, if you try to sell Pepsi or Coke on the internet no one will buy it online, as they would prefer to buy such products in the super market. What type of products are sold only online ? Domain registration, Website hosting, email etc – these are few examples of products that have a huge demand and that can be sold online.

2>Is it a Stable Company

A stable company means that the company promoting the product has to be a debt free company in existence for a period of many years. Avoid Here today gone tomorrow companies that try to sell the concept “get in at the top to make huge income”. Look for companies that have been growing for a long time. Even better if you can find a stable company that has been selling its products for many years without the help of any affiliates, and has recently launched an affiliate marketing program.

3>Can it produce a good income for me

How many sales will you need to make to produce a sizeable income ? Is the effort that you put in to make a sale justified by the compensation that you receive ? You should study the compensation plan of the company and determine if it is worth promoting their products.

4>Is the product affordable

The end customer who purchases the product should find value for the price they are paying. It does not matter to the customer how many levels of up line are being paid commissions. The business opportunity should come second to the product value. If the same product is available elsewhere for a greatly reduced price, then it would be difficult selling such a product.

5>Can the product produce repeat sales

A one time sale will produce only a one time income. Products that keep producing repeated income are preferred to products that produce a one time income. For example, if you sell an ebook information product you will have a one time profit from each client, where as if you were to sell monthly membership access to several ebooks that are updated every month, then you have an income that will continue every month as long as the member remains subscribed. Products like domain registration, website hosting, email etc are excellent sticky products that will produce residual income because the value to the customer increases with time for the same cost. For example, when a person has built their website they are more likely to renew rather than loose their work, similarly when a person has branded their domain name and given their email address to their friends and associates, they will want to pay the recurring fee to continue using their domain and email.

6>Do they have a strong backend marketing system

The backend systems for the product you promote should be able to present the product to your client, automatically follow up on leads, provide live statistics so you can track your prospects and customers and generate your sales report any time you want. The latest trend in email marketing allows you to enter the email ids of your friends into the prospecting system and they automatically follow up with intelligently personalized emails sent from your email id so the replies can come to you. Intelligently personalized means that in addition to including the names of the prospects in each email, they have a system to track if the email is opened, if a link is clicked etc and the next email uses this information to send a different message for each follow-up.

7>Will I feel Comfortable promoting this product

Given a product and a company that satisfies all the above criteria, this is the most important criteria that you should apply to determine if this company is right for you. For Example, No matter how good the income, I would never feel comfortable promoting a product like Viagra ! On the other hand I would gladly promote a domain registration and hosting business as it ads to my reputation as a tech savvy online entrepreneur. some business go under the radar like http://trueimprint.com which sells custom koozies but they are great business

Sure, you can delegate most of the legwork to experienced writers. But at one point or another, especially when you are just starting out in your
internet marketing business, you will need to do a lot of writing.

Writing Your Goals

This is one of the basic and most important things that you have to write in your internet marketing business. You cannot make a road map if you do
not have a destination in mind. Being specific about your goals and writing them down gives it three times the likelihood of succeeding as compared
to merely taking mental note of it. Your opt-in list will expect write-ups, blurbs and product releases from you. This must be very effective if you really want your prospects to stop
being just prospects and become buyers and eventual loyalists of your products. You do not really have to be brilliant to be able to write for them.
You just have to be clear, sincere and persuasive enough with what you are doing.

Writing Your Business Plan

Once you have your goals and your target market, you must have your own business plan. This business plan is based on a business model which
you have determined to be right for. There are various business models available for internet marketing enthusiasts, but if you really want to be
efficient, it will do you a lot of good if you devote your time to them one at a time.

Writing for Your Prospects

Your opt-in list will expect write-ups, blurbs and product releases from you. This must be very effective if you really want your prospects to stop
being just prospects and become buyers and eventual loyalists of your products. You do not really have to be brilliant to be able to write for them.
You just have to be clear, sincere and persuasive enough with what you are doing.

Writing to Establish Your Online Presence

If you are able to establish a good online presence, you will have more people subscribing under you and trusting you to deliver what you have
promised. Even if the product is promising but the product seller is not that credible or believable, it will be useless. Your affiliates and possible joint venture partners may also occasionally require you to maintain correspondence with them. Since few of them are
those you will ever see in person, your use of words when interacting with them will do paint a picture of you to them to substitute for the lack of
face to face interaction.

Writing to Affiliates and Possible Joint Venture Partners

Your affiliates and possible joint venture partners may also occasionally require you to maintain correspondence with them. Since few of them are
those you will ever see in person, your use of words when interacting with them will do paint a picture of you to them to substitute for the lack of
face to face interaction.

Now, you wouldn’t want an ill-painted picture, right? Writing for your affiliates and possible joint venture partners must not only be profit-oriented,

but satisfying their main question: “What’s in it for me?”

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